Musthaq Badurdeen
Coventry
"Build your own business with the right support, even without prior experience."
From delivery driver to franchise owner
Musthaq Badurdeen is the owner of Pacifica Local Coventry, having launched his business in January 2024 after joining Pacifica as an engineer in 2021. Prior to entering the industry, he worked in Amazon deliveries and initially planned to train as an electrician.
When those plans were disrupted during COVID, he chose to pursue a new direction and entered the appliance repair sector with no prior experience. Stepping into franchise ownership was a natural progression – having experienced the structure, training, and day-one work allocation firsthand, Musthaq recognised the opportunity to build a business of his own with reduced risk.
Since launching, he has gained a consistent flow of locally generated leads, allowing him to grow his customer base across Coventry.
View Partners Website"This isn't a job, this is business ownership. I love meeting new people and tackling different challenges every day."
A proven model with reduced risk
Musthaq recognised the opportunity to build his own business with reduced risk – backed by a proven model, structured training, and work allocated from day one. After experiencing Pacifica from the inside as an engineer, the franchise opportunity made complete sense.
""Going from employee to entrepreneur is a big step. Early on, I could see the growth opportunity and my mindset quickly shifted from it being a job to something I felt I could really build.""
"If you've got the right mindset and you're willing to put in the work, you can do it."
Three years from engineer to business owner
A progression built on hands-on experience, City & Guilds assured training, and a growing belief in what was possible.
Joined Pacifica as an Engineer
After COVID disrupted his plans, Musthaq joined Pacifica with no appliance repair background. City & Guilds assured training built the foundation he needed – an open environment where every question was welcomed.
Developing Skills & Expertise
Through hands-on in-field experience, Musthaq developed technical ability and business awareness – progressing to independent engineer and even training another engineer himself.
Launched Pacifica Local Coventry
In January 2024, Musthaq launched his franchise. With consistent work from day one and growing local leads, he quickly established himself as Coventry's trusted appliance expert.
Building momentum from day one
Since launching Pacifica Local Coventry, Musthaq has built a growing, established business with a clear foundation for future scale.
Consistent Lead Flow
Established a reliable flow of locally generated leads, supplemented by work supplied directly from Pacifica head office – providing stability from launch.
Growing Customer Base
Built and continues to grow a customer base across Coventry through Checkatrade, Google, and website enquiries alongside the Pacifica network.
Full Business Independence
Operates as a sole business owner across his Coventry territory – with full control over his time, income, and long-term direction.
Scaling for the Future
With his business firmly established, Musthaq is now planning to hire and train new engineers – expanding capacity to serve more homeowners across Coventry.
Running his own business, his own way
Musthaq operates as a sole business owner across Coventry, managing customer jobs from start to finish. Each day brings a combination of technical challenges and the satisfaction of building something that is entirely his own.
The biggest shift since becoming a franchise partner has been control – over his time, his income, and his future. Alongside that freedom, Musthaq has embraced the accountability that comes with running your own business.
He combines a steady workflow – head office allocations alongside his own locally generated jobs – with the independence of setting his own agenda.
"Your income is linked to the effort you put in. You can earn as much as you're willing to work for – having self-motivation is a key part of being a franchise partner."
You're never going it alone
For Musthaq, the support structure made all the difference – turning early scepticism into the confidence to commit and grow.
City & Guilds Assured Training
Accredited technical training that went beyond showing tasks – ensuring full understanding at every stage, in an open environment where questions were always welcomed.
In-Field Support
Hands-on, practical support to develop technical skills in real-world conditions, available throughout your journey as a Pacifica Local franchise partner.
Day-One Work Allocation
Work from Pacifica's appliance brand partners from the moment you launch – providing immediate cash flow and a platform to establish yourself quickly.
Business Assistance
Thorough business support with resources and guidance to help you establish yourself quickly, covering operational and entrepreneurial needs alike.
Partner Network
A friendly, communicative network of like-minded franchise partners. The shared community means you're never facing challenges alone.
Structured Framework
A proven business framework giving you a solid foundation from which to grow – built for sustainable, long-term success in your local area.
"The ongoing support truly is world class. There's strong operational and entrepreneurial guidance, and a clear path for growth. You're not on your own – you're part of something structured, collaborative, and designed to aid your success."
You don't have to have prior experience – both the appliance repair and business ownership aspects are learnable. The key is your mindset. Ask questions, use the training and resources available, and be prepared to work hard. If you put your mind to it, there's genuine potential for growth.